Leanin’ Tree names senior vice president of sales and marketing

Michael Strachan will help drive Leanin’ Tree’s strategic growth and market presence.

Leanin’ Tree, a vendor specialized in greeting cards, has appointed Michael Strachan as the company’s senior vice president of sales and marketing.

Michael Strachan

Leanin' Tree

Strachan comes to his new role with experience leading sales and marketing initiatives across multiple industries, with strengths in product launches, sales operations and supply chain performance. In his new role, he will be responsible for driving Leanin’ Tree’s strategic growth and its market presence.

“Leanin’ Tree has a great legacy and is well positioned for growth and innovation,” says Strachan. “I am excited to join the company in this important chapter and contribute to its continued success.”

“Michael is a proven sales and marketing leader whose experience and strategic mindset make him an excellent addition to our executive team,” says Karl Kunz, chief executive officer of Leanin’ Tree. “We’re thrilled to welcome him and are confident his leadership will help propel the company forward.”

Now in its 77th year, Leanin’ Tree has deep roots in the greeting card industry. Founded in 1949 by Ed Trumble, the company produces and fulfills more than 2,000 unique card designs for everyday occasions and major holidays, all from the company’s facility in Mead, Colorado.