Candles are an essential keepsake
By Wyx Brands

Wyx Brands works closely with retailers to develop the right product line for their destination stores.

Research shows that our sense of smell is the sense most closely connected to memory, which makes fragranced products the ideal gift for destination, souvenir and gift shops.




Personalized service

Custom scents allow customers to take a powerful piece of their favorite experience home with them, or to gift it to others. Finding the right candle line for your destination, souvenir or gift shop doesn’t have to be challenging or involve settling for brands that everyone else is stocking.


“We are big enough to serve all your needs and small enough to exceed all your expectations.” — Scott Goodrich, president, Wyx Brands



A perfect fit

With a broad portfolio that includes branded products, name-drop specialties, and fully custom private label manufacturing, the team at Wyx Brands can help you stock unique, appealing candles and related fragrance products that perfectly fit your store's aesthetic and help you stand out.


Bestselling Slippery Elm candles have no minimum order requirements.

“At Wyx Brands, we make home fragrance, personal care and home care products — both under our own brand, Slippery Elm and for others through white label and private label partnerships,” says Scott Goodrich, President of Wyx Brands. “From candles and reed diffusers to bath and body products and laundry solutions, we make great fragrances and allow our customers to take them across a broad range of product options.”


While the company got its start with the Slippery Elm brand, the last couple of years have seen growth in the custom label side of the business.


Museums, zoos, aquariums, boutiques, country clubs, resort communities, spas, realtors, charitable organizations and lifestyle brands have all worked with Wyx Brands to develop product for their stores.


“In every case, we provide personalized, turnkey service to help our customers land on a final product form and design that they really love, and that is well positioned to be successful on the store shelf,” says Goodrich.


The family-owned business takes a personal approach with its customers.


Goodrich adds, “We’re known for quality, consistency, and making it easy for our customers to succeed —whether that’s through fast, affordable shipping, no order minimums, or our wide range of fragrance options that work across all seasons and settings.”


(800) 878-5840, Mon-Fri 9 am-6 pm; Sat 9 am-3 pm OR anytime at sales@wyxbrands.com. Explore online at slipperyelm.com