Sometimes destination retailers can advance sustainable and conservation-focused causes with the help of partner organizations. In 2025, Indiana Dunes Tourism along with its Beaches & Beyond gift shop partnered with the Dr. Seuss Foundation for its Love & Protect the Dunes mission.
“The Dr. Seuss Foundation launched a nationwide Lorax-themed campaign in partnership with national parks tourism organizations to promote responsible outdoor recreation,” says Linda Palko, retail director for Indiana Dunes Tourism’s Beaches & Beyond gift shop. “Indiana Dunes Tourism was selected as a pilot partner for the program.”
Working with the foundation’s marketing team, Indiana Dunes Tourism helped to develop Lorax activity sheets that introduce simple, family-friendly messages about caring for natural spaces and practicing responsible recreation.
Indiana Dunes Tourism was given access to an official Lorax mascot costume, used during Porter County’s Earth Day celebration. Tied to the marketing efforts, the gift shop began carrying Lorax-themed merchandise as well as Dr. Seuss books to help people further commemorate this cause. |
