Pint-sized finger puppet sets offered piecemeal or as a collection give visitors returning to a destination a reason to keep purchasing plush. And something small is appealing for conscientious spenders.
“People want more custom collectibles they can only get in that location,” says Danica Adams, sales coordinator at Soft Stuff Creations.
For example, a Wings of History playset from Soft Stuff Creations includes an airplane hangar and World War II plush finger puppets. Each item is retailed separately. An option to buy a set or a piece can help generate repeat transactions, she adds.
Plush collections are also a way to celebrate different cultures. Soft Stuff Creations has partnered with indigenous artists such as Bill Hellin (Tsimshian) and Debra Sparrow (Coast Salish), with an expanding portfolio of represented tribes.
The latest Cherokee Nation collection launched in collaboration with Mary Beth Timothy includes seven finger puppet designs representing the Cherokee’s seven clans.
Adams says, “We are hoping to grow these collections while moving toward more meaningful plush.” |
