Toy Fair 2026 anticipates strong international attendance

The show will feature exhibitors from at least 42 different countries and territories.

With registered attendees from 65 countries to date, Toy Fair 2026 is attracting a diverse international presence. The global event, taking place Feb. 14-17, 2026, at the Javits Center in New York City, will connect the industry’s top innovators with play professionals, media and retailers.

The Toy Association, producer of Toy Fair, has been focused on strengthening the show’s international reach. The association has been boosting international awareness for the event through a robust global media campaign, partnerships with top publications around the world, social media initiatives and a dedicated international media delegation. Members of the international media delegation include editors from Italy, the U.K., Germany, Belgium, Spain, Norway, Poland and Brazil.

At Toy Fair 2026, exhibitors from 42 countries and territories (with the possibility of more to come) will showcase the latest playthings, while international pavilions — including Spielwarenmesse eG’s World of Toys and the China Pavilion — will strengthen the show’s position as a global sourcing hub.

“We are proud that the international toy community sees Toy Fair as a not-to-miss event that provides a gateway to business both in the U.S. and in other countries,” says Kimberly Carcone, executive vice president of global experiences at The Toy Association. “The Toy Association is deeply committed to nurturing programs and relationships that extend beyond our borders to create opportunities for connection, collaboration and growth for exhibitors and attendees alike.”

Attendee registration is open and exhibitor applications are still being accepted. To learn more, visit www.toyfairny.com.