Kerusso partners with Genesis Marketing Group to expand regional reach

The sales rep group will represent the Kerusso line to the retail market in the Central, Mountain and Western regions.

Kerusso, a leading name in faith-based apparel and gift products, has entered into a strategic partnership with Genesis Marketing Group. Effective immediately, Genesis will represent the Kerusso product line — including Cherished Girl, Hold Fast, Grace & Truth and drinkware — to the entire retail market in the Central, Mountain and Western United States.

“For many years, Genesis has been our trusted representative in the faith-based retail channel, helping us serve retailers and their customers with products that inspire and encourage faith. Now, with an exploding new demand for products that celebrate faith, family and freedom, we are extending our partnership,” says Vic Kennett, owner and CEO of Kerusso. “Genesis will now represent our brands to all Gift & Specialty retailers west of the Mississippi, bringing our message-driven lifestyle products into an even broader marketplace. We believe this enhanced collaboration positions us to reach more people than ever before with products that matter.”

Genesis Marketing is a sales rep group headquartered in Greenville, South Carolina, and has represented inspirational gift manufacturers and publishers to the retail market since 1970. Through the partnership, Genesis Marketing Group will provide in-person and virtual presentations, retail merchandising solutions and personal account support to ensure Kerusso’s bestselling lines are well-represented across the territory.

“We’re excited to represent Kerusso as we expand into the general market, bringing faith-inspired products to a wider audience,” says Dave Stockard, president of Genesis Marketing Group. “At Genesis Marketing, our mission is to support retailers with excellence while helping spread meaningful, Christ-centered messages. This expansion allows us to fulfill that mission in an even greater way."

Retailers interested in carrying Kerusso products can now contact their Genesis Marketing representative or email orders@genesislink.com to schedule a presentation.