What to ask

By Kristin Ely

Panelists at the Las Vegas Souvenir & Resort Gift Show suggested retailers ask the following questions to their vendors about custom design:

  • Do you offer in-house design services, or should I provide finished artwork?


  • What is your standard design process? What are your policies on revisions?


  • What customization options are available? How flexible are you with customization (colors, logos, characters, packaging)?


  • Will this design be exclusive to my organization/gift shop?


  • Can you help translate our brand story into product ideas that feel unique and memorable?


  • What options are there for limited editions, seasonal products, or collector series?


  • What are your packaging options?


A full list of tips and advice is at: www.sgnmag.com/las_vegas_2025_tips.