Brave Toys acquires My Creative Box

Brave Toys, parent company of CONNETIX, builds momentum with this acquisition by expanding in the educational toy sector.

Brave Toys, the parent company behind the magnetic tile brand CONNETIX, has acquired My Creative Box, an Australian provider of educational activity boxes for children. This strategic move strengthens Brave Toys’ position as a thought leader in the educational toy market and reinforces its mission to champion learning through play.

The company initially acquired a 50% stake in My Creative Box in June 2024 and has now completed a full investment in the brand, officially welcoming founder Leanne Papadopoulos and her team into Brave Toys. During their successful partnership, CONNETIX and My Creative Box have worked closely together, including a standout joint showcase at the London Toy Fair earlier this year.

Both CONNETIX and My Creative Box are passionate about their shared vision to inspire creativity, foster learning and promote a playful childhood. Driven by dynamic teams of industry leaders and passionate educators, the two brands bring a wealth of combined experience in childhood development. Together, they offer a broad range of STEAM and MESH products designed to create meaningful, enriching experiences for children and their families.

The acquisition reflects Brave Toys’ ongoing commitment to partnering with brands that share its values of creativity, connection and learning through play. It also marks an exciting new chapter in My Creative Box’s journey, opening doors to global growth and fresh possibilities. While the brand will stay true to its creative and educational roots, it will now benefit from Brave Toys’ international distribution networks, experienced team and streamlined operations.

“I’m so excited for what’s ahead with My Creative Box joining Brave Toys,” says Papadopoulos. “With their support and incredible team, we can continue creating products that inspire children’s creativity and learning on a global scale.”

Brea Brand, CEO and co-founder of CONNETIX, adds that bringing the My Creative Box brand fully into Brave Toys was driven by a shared purpose and a strong alignment in mission.

She says, “We’re looking forward to growing together and supporting this incredible brand as it continues to make an impact.”

The expansion brings together two complementary brands with strong educational credentials and market appeal, trusted by parents, educators and allied health professionals around the world.

CONNETIX and My Creative Box plan to exhibit side by side at upcoming international trade shows, including the London Toy Fair, Nuremberg Toy Fair, New York Toy Fair and other major industry events. These joint appearances will showcase the play and learning opportunities these brands offer, new releases and highlights for toys to come in 2026.