Native by nature

By Kristen Hampshire

Ask her for proof of authenticity — please. Traci Rabbit, a prominent Cherokee artist and entrepreneur at Rabbit Studios, welcomes the inquiry from retailers seeking true, certified Native American-made artwork and craft pieces.

Claiming a product is Native American when its motif or design is inspired is misrepresentation. Not to mention, false claims come with fines under the Indian Arts and Crafts Act of 1990.

Q: How do Native American craftspeople verify their work?

A: I’m a federally recognized, second-generation Cherokee nation artist and I had to prove my lineage to receive a certificate with an assigned number. I include this authentication on all of my products to document this so store owners have verification that they are selling a Native American, made in the USA product. I always educate buyers by showing them my card as proof so they can ask this question when sourcing products.

Q: Do Native American artists who are certified also sell inspired products?

A: I produce authentic products in my studio, and I also license and offer contract items that vendors produce overseas. I consider myself an artist and a businessperson. Many retailers are looking for a variety of price points. Most customers who want authentic items are collectors. But people looking for souvenirs might want an inspired product that suits their budget.

Q: What are other tips you would give retailers?

A: Educate yourself on the Indian Arts and Crafts Act of 1990. It’s about truth in advertising. And if you’re looking for authentic Native American-made products, ask for verification.