Sunshine Award Winner: Pebbles Toys & Gifts
By Kristen Hampshire

This Connecticut store aims to play it forward in its community.

From donating more than 200 books to a literacy nonprofit to gifting 10 boxes full of new toys to pediatric patients, Pebbles Toys & Gifts is a community hub and immersive play wonderland in New Haven, Connecticut.


The year-old shop’s founding mission is centered on creating an environment that’s warm, whimsical, comfortable and community driven.


Owner Alex Kleiner enlisted Lauren Coleman, store manager, to bring their shared vision to life.


“We are in the business of spreading joy, and we are grateful when people come here to spend their time.” — Lauren Coleman


“We truly believe in what we are doing,” says Coleman, who engages nonprofit partners, entrepreneurs and giving individuals to join Pebbles Toys & Gifts and make a difference.


In its first year, Pebbles donated more than $5,000 directly to nonprofits and contributed a combined $6,500 in sponsorships for school and youth causes.



Spreading joy

“We reach out to all of the pre-K, childcare and elementary schools to support them in their fundraising by donating gift baskets, gift cards and promoting their events on social media,” says Coleman. “We are in the business of spreading joy, and we are grateful when people come here to spend their time.”


Guests may gravitate to Pebbles’ selection of colorful picture books or its racks full of playful plush.
Photos: Lo Escu

Pebbles spreads joy through its “crafternoon” story sessions on weekends that are tailored to visitors and locals, offering hands-on fun with no strings attached. During the annual kids Halloween costume parade in town, Pebbles serves cider and hosts pumpkin painting.


“The purpose is to invite everyone to join the fun while giving back,” says Coleman, noting the store won the Connecticut’s Best Toy Store vote.


Kleiner says, “We have achieved what we hoped for: to be an active member of the community — more than a place to buy toys.”



Sunshine Awards recognize retail stores in our industry that are making a difference through charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.sgnmag.com/sunshine-award.