Research and seek out sustainable souvenir options.Can you provide sustainability and a great product at the same time? Yes! Many times, buyers only look at price or ordering convenience, but sustainability is one other factor buyers might want to look at when considering new products.
Destination retailers should think about two bottom lines for business: the economic bottom line and the environmental bottom line. Neglecting the environmental bottom line and only focusing on profit can be a destructive path for retailers. Business and nature should work hand in hand.
Consider boosting your environmental bottom line by investing in more sustainable souvenirs and business practices. There are plenty of eco-friendly options to choose from, such as products made from renewable wood, bio plastics and recycled materials. Researching and using alternatives to petroleum plastics, hard woods and virgin products will give the world and your company an edge for future growth.
"You have the power to make things better in the world, and you have choices when you buy for your store."
Products for the peopleSelecting sustainable souvenirs involves much more than just environmental concerns — retailers should also look at how products embrace socioeconomic issues.
Think about how the items you sell affect the lives of others, for better or worse. Consider: Do any items you sell support slavery or forced labor, including in how they were made? Or, does the sale of an item help support or give back to your local community?
Retail is certainly a business and needs to make a profit, but that profit must not come at the expense of others by damaging social norms or derogating people. You have the power to make things better in the world, and you have choices when you buy for your store. Be the “good product gatekeeper” for your merchandise.
Research sustainable optionsThe key to finding sustainable souvenir options is to ask questions, research the supply chain and visit areas where products are made.
Some upcoming trade shows will offer educational opportunities about sustainable products available on the market. In November, International Gift Exposition in the Smokies’ (IGES’) show organizers plan to offer learning events and tours at their Tennessee shows that help showcase sustainable products.
Additionally, the Zoo, Aquarium & Garden Buyers Group (ZAG) is another great organization that is open to discussing sustainability issues and buying strategies.
And remember to check out tours at the Smoky Mountain Gift Show on USA-made products that support sustainable efforts, too! There’s no shortage of opportunities for destination retailers to investigate sustainable souvenir options available.
Tommy Brown has over 30 years’ experience in retail management. He’s held positions for Dillard’s, Sears, and Six Flags Inc. and is a past ZAG vice president. He currently guides retail at the Saint Louis Zoo. Reach him at tbrown@stlzoo.org.
|
