Las Vegas Souvenir & Resort Gift Show offers educational sessions
By Kristin Ely

SGN Editorial Director, Kristin Ely to moderate session on

The Las Vegas Souvenir & Resort Gift Show will be hosting educational sessions as part of its schedule of events Sept. 16-19 in Las Vegas.

Sessions will take place at the Connection Corner, Booth #4100. Details are as follows:

Topic: Pricing Strategies - Are you maximizing your profits through pricing?

Time: Tuesday, Sept. 16 from 10-11 a.m.

Description: This will be an interactive, innovative, and dynamic panel that will share their secrets to maximizing profits through pricing strategies. Plans, policies, and performances of pricing will be discussed in depth. You will discover there are many approaches to pricing, and that each market and retail shop will very in their thoughts on pricing throughout the US.

Speakers include:

  • Tommy Brown, retail manager / visual manager - Saint Louis Zoo
  • Ryan Skinner, vice president sales - Pink Pony Industries
  • April Terranella, retail operations manager - Kansas City Zoo & Aquarium
  • Stephanie Ferguson - Yellowstone Bear World
  • Daniel Shoemaker, key account representation and consulting - Feel Good Solutions

Topic: Visual - Signs of the Time

Time: Wednesday, Sept. 17 from 11 a.m.-12 p.m.

Description: Are you constantly struggling with signs, graphics and the right POP (point of purchase) for your shop? Well look no further, this session will break down how to utilize signs effectively, determine what graphics you may need to enhance your visuals, and understand how POP visuals can enhance your sales.

Speaker: Tommy Brown, retail manager / visual manager - Saint Louis Zoo

Topic: Storytelling Through Souvenirs: Product Development with Purpose

Time: Wednesday, Sept. 17 from 2-3 p.m.

Description: This panel brings together professionals in the souvenir industry to explore the challenges and opportunities involved in creating unique, memorable, and successful souvenirs that resonate with visitors.

Speakers include:

  • Kristin Ely, Executive Editor & Conference Director - Souvenirs Gifts & Novelties (moderator)
  • Angela Dalby, vice president, marketing, sales and creative - Charles Products Inc.
  • Melissa Lew, owner - Melissa Lew
  • Kelly Jones, vice president of operations - Great Escapes RV Resorts
  • Jackie Kusser, executive buyer/receiving supervisor - Wall Drugs

More information is available at www.lvsouvenirshow.com.