Lean on local artisans for authentic finds

By Kathy Cruz

Lean on local artisans for authentic souvenir finds.

Tourists often seek souvenirs that encapsulate the spirit of the place they visit. In tourist-heavy areas, gift and souvenir shops have a prime opportunity to stand out by incorporating locally crafted products that capture the essence of the destination.


Local artisans bring the flavor of a region to life through their craftsmanship, whether it’s hand-thrown pottery adorned with local landscapes or candles scented with native botanicals.


Highlighting locally crafted products isn’t just about boosting sales; it’s about creating an experience that connects visitors to the local culture in a memorable way. Today’s shoppers are increasingly drawn to pieces that feel personal and come with a backstory. When your shop is known for those kinds of finds, you’re no longer just another gift store — you’re the go-to spot for unique, authentic and memorable pieces.


"Today’s shoppers are increasingly drawn to pieces that feel personal and come with a backstory."



From commodity to connection

Authenticity is a powerful selling point in tourist shops. Locally crafted pieces often carry a backstory, providing a tangible connection to the destination.


Want to make that connection even stronger? Consider creating small signage or tags that tell each artisan’s story. Think of it as a mini conversation starter that adds depth to every purchase. A simple “Meet the Maker” display with a few photos and a quick blurb can turn a purchase into a memory that customers can share long after they leave your shop.



How to find local artisans

If you’re not already working with local makers, start by visiting local art markets, craft fairs or farmers’ markets. These spaces often showcase emerging artists who are eager to expand their reach. You can also connect with local art schools or community centers to find artisans open to collaborations.


If you have a specific product idea in mind, approach local makers with a pitch for a custom collection exclusive to your shop. Whether it’s a series of prints that capture local landmarks or a line of handmade ornaments featuring regional wildlife, artisans can often adapt their work to align with your vision.

Curate a sense of place

Adding locally crafted souvenirs gives visitors a chance to take home a piece of the place they just experienced. It’s not just about selling items; it’s about creating a memorable connection to the destination.


When you feature the artisans behind the products and highlight their stories, this not only elevates the shopping experience but also reinforces the idea that your shop is a curated collection of the area’s best finds — a place where every item has a touch of local culture.



Kathy Cruz is a retail business coach and host of the Savvy Shopkeeper Retail Podcast. Reach her via email at: kathy@savvyshopkeeper.com. Learn more on her website, www.savvyshopkeeper.com and Instagram @savvyshopkeeper.