NY NOW preps for 2025 Summer Market

Show organizers say the Aug. 3-5 event will focus on helping retailers to build stronger supply chains.

The NY NOW 2025 Summer Market, scheduled for Aug. 3-5 at Manhattan’s Javits Center, will feature leading brands, product designers and influential buyers from across the retail industry. Prospective attendees expect the event to help them improve and grow buyer/supplier relationships, according to show organizers.

“There is truly no substitute for the tangible, in-person experience for independent retailers when sourcing the most trending products and making connections with the most reliable suppliers for those products that are the lifeline of their business,” says Matthew Mathiasen, show director of NY NOW. “In advance of our August event, we have been hearing directly from both buyers and suppliers. And the overwhelming consensus is that NY NOW is becoming increasingly vital to their supply chain relationships and aligning their business with the latest trends of our industry.”

According to NY NOW, the show will offer four destination markets designed to create a more unique sourcing experience. These destination markets include:

• Incubator Program: A spot for new exhibitors that are emerging designers and makers (less than five years old) to help them launch and grow their wholesale businesses by providing a more hands-on market experience.
• Rising Artisans: This section will showcase the newest sustainable designers and global artisans, while providing one-on-one coaching by an industry expert to help maximize market success.
• Luxury Lifestyle: This area will offer an elevated aesthetic and feature a visual landscape of curated designers, showcasing timeless elegance of exhibitors’ products such as drop earrings, intricate statement pieces, precious gems, textured mixed metal and more.
• International Pavilions: This spot will allow buyers to step into a global marketplace where artisans from around the world will show off their crafts and designs with dedicated country-specific pavilions.

NY NOW will also provide guests with curation, content and community programs. New for the summer of 2025, attendees can listen to buyer/exhibitor roundtables right on the show floor, increasing visibility and accessibility for everyone.

According to NY NOW, the August show will provide attendees with more spaces to connect, including three new lounges tailored to their respective sub-expos: Home, Gift & Lifestyle and Jewelry & Accessories.

“NY NOW is all about creating unparalleled sourcing connections and doing it in a way that caters to the needs of a vast and diverse marketplace of buyers and suppliers,” says Mathiasen. “During these times of unusual uncertainty across international markets and supply chains, NY NOW serves as a beacon of stability that helps instill confidence with all of our stakeholders as a true partner dedicated to their ongoing growth and success.”