The Link Companies acquires Mix Sales

The acquisition strengthens the sales coverage within the company’s The Central Link and The Mid Atlantic Link divisions.

The Link Companies, a multi-line sales agency headquartered in Atlanta, has acquired Mix Sales, an agency with over 30 years of experience. The acquisition enhances The Link Companies’ reach and strengthens its sales coverage within The Central Link and The Mid Atlantic Link divisions.

Led by Ben “Bink” Johnson, Mix Sales has a reputation for its sales expertise, creativity and industry knowledge. The Link Companies says the agency’s vendor portfolio and strong consumer relationships make it a natural fit for its expanding footprint.

“Bink and his team bring dynamic energy and an outstanding line package that will enhance our service to both vendor partners and retailers. With an expanded sales force, we’re strengthening our ability to provide top-tier support,” says Fred Rosenkampff, CEO of The Link Companies.

As part of the integration, many Mix Sales representatives will merge into The Link Companies’ existing structure, joining The Central Link and The Mid Atlantic Link teams. The Central Link will also introduce two specialized divisions — the Lifestyle Division and the Landmark Division — allowing sales reps to focus on a more curated selection of brands, providing for deeper engagement and better service to vendors and retailers.

“I’m so excited to join my friends at The Link,” says Johnson. “The Link provides exceptional sales and marketing, and this will be a strong alliance.”

The Link Companies says this acquisition is another step in its long-term growth strategy as a 100% employee-owned company. By integrating established agencies like Mix Sales, The Link Companies says it continues to expand its market influence while maintaining its strong service and support.