Make SGN your travel companion at upcoming shows.The clock has barely struck midnight on the start of 2025 and already retail buyers and wholesale vendors are gearing up for the busy trade show season. You may be one of our over 49,500 print issue or digital edition recipients who’ve been delivered a copy of the magazine in one form or another, or you may have just decided to pick up a copy of the magazine at one of the various shows where we distribute our publication.
Either way, I invite you to flip through the pages and make sure you are studying the articles and the advertisements inside. No, there won’t be a test. But there will be information that will help you as you make your way up and down the aisles.
First, you’ll learn about what is selling at destination retail locations just like yours among the feature articles and product-focused editorial pages you are reading. You’ll also come across dozens of advertisements featuring suppliers who carry products for stores that cater to the tourist crowd. Odds are you’ll see a wholesale company you are interested in who’s exhibiting at the very show you are attending. Please be sure to stop by and also let them know that you found them because of their ad in Souvenirs, Gifts & Novelties.
Wherever this show season takes you, I hope you have a great time and find product lines that will bring you much success in 2025. And when you need to put your feet up or when you get back home, refer back to your copy of SGN and brush up on those merchandising skills, trending products and discover new ideas. It doesn’t cost a thing.
You can subscribe to the magazine or renew your existing subscription as required once a year to ensure delivery at www.sgnmag.com/subscribe.
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