Find out how to “pawsitively” stock pet products in your store.
Let’s face it, we all spoil our pets a little to much! And why not? Pets have become an integral part of our families. According to the American Pet Products Association, the U.S. pet industry is booming, with pet owners spending a staggering $136.8 billion on their furry friends in 2022 alone, up 10.68% from the previous year.
Given the growing demand for pet products, incorporating a carefully curated selection of pet products into your gift shop can be a lucrative opportunity, even if it’s not your primary focus.
"Incorporating a carefully curated selection of pet products into your gift shop can be a lucrative opportunity, even if it’s not your primary focus."
Here are a couple of the hottest trends to get your collection going:
- Party Animals. Dog birthdays and adoption anniversaries are becoming increasingly popular events. Join the fun by offering themed party supplies including ready-made gift sets in adorable tins, festive decorations like bandanas and hats, personalized party favors and adorable cards.
- Travel Buddies. More and more people are bringing their pets along on adventures. Equip pet parents for their journeys by offering stylish and functional travel accessories. This could include collapsible travel bowls, on-the-go water bottles, and comfy, airline-approved carriers.
- Tech-Savvy Gadgets. Embrace the latest pet tech to provide peace of mind and convenience. AirTag collars allow pet parents to locate their furry companions. QR code tags offer a digital twist on traditional identification, allowing owners to store medical information and contact details accessible by anyone with a smartphone camera.
- Gourmet Treats. Spoil pets with premium treats made with local ingredients and unique flavors. Offer festive cookies for the holidays, seasonal snacks, or even gourmet stocking stuffers to ensure even four-legged family members are included in the holiday cheer.
- Fun and Funky Finds. Make your pet section a haven for unique toys and accessories. Source items inspired by your existing merchandise — miniature versions of your best-selling T-shirts for dogs or catnip-filled replicas of local landmarks.
By adding pet-themed products into your gift shop, you can tap into a lucrative market. The key to success is offering high-quality, unique, thoughtful items that resonate with pet owners and complement your existing inventory. So, grab your leash, head to the pet aisle, and hunt down some pawsitively wonderful products.
Melody Caban is founder of Melody CabAn Consulting, a Latina-owned consulting service that cracks an urgent problem facing museums. Learn more at www.melodycabanconsulting.com.
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