Mud Pie launches expansive collection of plush toys and gifts

The collection of over 60 plush characters is available for the Spring/Summer 2025 season.

Mud Pie, a home decor and lifestyle brand, has debuted a vast assortment of plush toys and gifts for the Spring/Summer 2025 season. The collection, which is now available for purchase, features more than 60 charming characters, each with their own name and personality. The collection includes a range of animals, whimsical creatures and playful designs that cater to any child’s interest.

As part of Mud Pie’s commitment to quality and creativity, each plush toy is made with soft, high-quality materials to ensure each piece is perfect for cuddling and playtime. Starting with a custom Mud Pie fur, the new woobies, sitters, drag-alongs and rattles feature both a luxurious hand-feel as well as charming embellishments. Each animal comes with a gold foil name tag and their own personality. Plush pals feature either huggable velvet plush or sweater-knit yarn, along with gorgeous outfits complete with shimmer lurex.

“Creating this plush offering has been my passion project for the last year, and I am very proud to say that the collection reflects that. Each piece has been designed with meticulous attention to detail and features whimsical outfits and special touches that encourage imaginative play,” shares Marcia Miller, Mud Pie’s chief executive officer. “Our team believes that in addition to providing comfort and companionship, the plush toys will become an extension of a child’s life and will be something they will cherish for years to come.”

Several of the plush assortments arrive in cotton-rope baskets for seamless merchandising. While the collection was designed to be sold in full, many of the new plush pieces are available to purchase both individually and as part of an assortment, providing retailers with flexibility to customize their selections for shoppers.

Mud Pie has priced each new plush toy in the collection between $7 and $14, ensuring that almost any end consumer can enjoy these products.

“We believe that every child should have a soft and huggable companion, and we’ve worked diligently to perfect our high-quality plush assortment while maintaining value for our retailers,” says Miller.

Mud Pie’s plush collection is available on wholesale.mudpie.com or directly with a OneCoast territory manager.