SSA Group partners with Wild Republic to recycle plush

The companies have rolled out the Zero Waste Box program for plush at six zoo locations across the country.

SSA Group has partnered with Wild Republic, an international toy company based in Independence, Ohio, to launch the Zero Waste Box program at six SSA partner locations across the country.

The Zero Waste Box program is designed to reduce waste by encouraging customers to recycle their old or unused plush toys in a responsible manner. SSA Group, which manages retail at leading cultural attractions across the country, will facilitate the program by offering plush recycling stations at select locations across the country.

SSA Group says the program aligns with the companies’ deep commitments to sustainability, environmental stewardship and caring for the world. The initial locations involved include Cincinnati Zoo and Botanical Garden, Columbus Zoo, Houston Zoo, Oakland Zoo, Dallas Zoo and Brookfield Zoo Chicago.

“We’re excited to bring a new, fun program to our partners that will encourage recycling education for visitors and help reduce waste,” says Jacki Sorvillo, chief retail officer at SSA Group.

The Zero Waste Box program will allow customers to bring old plush toys of any brand to participating SSA Group retail locations. Once boxes are full, the collected toys will be sent to TerraCycle, which processes hard-to-recycle materials, ensuring the plush are repurposed and kept out of landfills.

The companies say they plan to expand the program to additional locations based on customer response and participation. Wild Republic and SSA Group will also engage in educational campaigns at these venues to inform visitors about the importance of recycling and reducing waste.

“As part of our broader sustainability efforts, Wild Republic has already implemented various eco-friendly practices in its production processes, including the use of recycled materials and non-toxic dyes,” says Doug Snider, global impression director at Wild Republic.