Extol Ltd. overcomes challenges to successfully export handmade art from Haiti |
By Edited by Kristin Ely |
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Miami-based company successfully exports product from its Beadworx and Beyond Borders brands.
Despite the ongoing turmoil in Haiti, Extol Ltd. has announced the successful export of handmade products from Beadworx and Beyond Borders in the last few months. According to the company, dedicated teams in Haiti have worked tirelessly to navigate the considerable challenges, ensuring that retailers in the U.S. and beyond can offer their customers these magnificent, artisan-crafted pieces. Extol Ltd.'s perseverance in the face of adversity allows retailers to provide items that not only captivate with their beauty but also carry profound stories of hope and resilience. These handmade pieces create meaningful conversations with clients, encouraging purchases with purpose and fostering a deeper connection between buyer and artisan. “At Extol, we believe in more than just creating art; we believe in creating opportunities for sustainable change,” says Laila Durban, founder and business partner of Extol. “I was born and raised in Haiti, our commitment to Haiti runs deep, and we're proud to contribute to the livelihoods of Haitian artisans while showcasing their remarkable talents to the world.” Extol Ltd.'s two brands, Beyond Borders and Beadworx, display the exquisite craftsmanship of Haiti’s artisans. Beyond Borders exhibits the vibrant and dynamic art form of cut-metal art, or découpé, which has its roots in Haiti's rich cultural heritage. This intricate and expressive art form involves a meticulous process where artists draw inspiration from nature, sketch designs on cardboard, and transfer these patterns onto flattened metal sheets from discarded oil drums. Beadworx specializes in offering unique handmade pieces, with intricately fashioned wire frames adorned with vibrant glass beads. Each piece from the Beadworx collection is truly special and one-of-a-kind. “Our teams in Haiti have demonstrated exceptional commitment and perseverance,” said Laila Durban, General Manager of Extol Ltd. “They have worked tirelessly to manage logistics, adhere to stringent requirements, and ensure the safe and efficient export of these products. Their dedication is truly commendable and pivotal to our continued success.” In the face of chaos, the spirit of Haitian teams remains unbroken, the company says in a press release. “Their smiles and unwavering hope are a testament to the unity and support within our organization. Extol Ltd. takes immense pride in fostering an environment where our teams can thrive, embracing the love and resilience that Haiti embodies,” the press release states. Retailers now have the opportunity to offer their customers products that not only adorn homes but also tell compelling stories of courage and craftsmanship. By choosing these handmade pieces, retailers support Haitian artisans and contribute to a positive impact on the lives of those who create them. |