Stocking souvenirs with soul
By Melody Caban

Stock souvenirs that resonate with the local culture and community.

The souvenir and gift industry thrives on capturing hearts and igniting memories. But, let’s face it, the same products of yesteryear might not resonate with today’s travelers. Here’s how retailers can stay ahead of the curve and curate collections that truly resonate.



Cultivating Connections

Savvy retailers recognize the allure of hands-on experiences that allow visitors to engage with culture and connect with your products. Why merely purchase a souvenir when you can create a memory?


"As retailers, you have a powerful opportunity to forge lasting connections with customers by curating souvenirs that tell authentic stories."


Adding an event can also make your store a draw. Not sure where to start? Your vendors are your best resource! Perhaps you can showcase one of your learning kits to let customers get hands-on. These experiences transform souvenirs into cherished keepsakes infused with meaningful connection.



Hyper-Local Treasures

What’s your region’s unique story? Customers yearn for unique, locally inspired pieces that embody the authentic character of their destination.



From ceramics shaped like area landmarks to T-shirts featuring local folklore (jackalope anyone?), these hyper-local souvenirs offer visitors a tangible connection to the people, traditions and flavors that make your destination special.



Valuing Storytelling

Today’s shoppers want to support brands and businesses that align with their personal values and beliefs. As retailers, you have a powerful opportunity to forge lasting connections with customers by curating souvenirs that tell authentic stories.


The key lies in thoughtfully selecting pieces that spark conversation, ignite curiosity and create emotional resonance. By showcasing what your destination values through narrative-driven souvenirs, you invite shoppers to engage with the cultural heritage of your area.



The shared journey

Travel is often about shared experiences with loved ones. This trend taps into the power of creating keepsakes that spark conversation. Consider collaborative art kits that families can assemble together. Or custom photo puzzles featuring vacation snapshots that will help them relive their adventures piece by piece.


By curating treasures that tell captivating stories and offering immersive events, retailers can connect with the modern traveler. Embracing these trends allows stores to ensure their souvenirs find a home sparking joy long after the journey ends.

Melody Caban is founder of Melody CabAn Consulting, a Latina-owned consulting service that cracks an urgent problem facing museums. Learn more at www.melodycabanconsulting.com.