Surf Expo’s September Edition to showcase growth in coastal lifestyle industry

By Edited by Megan Smalley

More than 800 exhibiting companies are expected to display their latest lines and products for industry retailers and professionals.

As anticipation grows for Surf Expo’s September edition, the trade show for watersports and coastal lifestyle industry, organizers have announced a robust lineup of exhibitors. With a focus on innovation, trends and industry collaboration, the September show promises to provide many opportunities for attendees.

“The Surf Expo team is super excited about our brand lineup for September,” says Surf Expo Show Director and Senior Vice President Roy Turner. “Buyers will be sure to find the next new thing for their stores.”

Buyer registration is tracking well, and major surf brands are committed to Surf Expo September. The show’s size, both exhibit space-wise and attendee-wise, reflects the industry’s confidence and enthusiasm for the event.

Surf Expo is known for its ability to spot emerging trends and uncover the “next new” in the surf and beach lifestyle industry. From the latest trends like surf cowboy/coastal cowgirl inspired fashion to the rising popularity of Pickleball, attendees can expect to discover exciting innovations and market trends.

Surf Expo says its September show will introduce a lineup of new brands, providing fresh opportunities for buyers and retailers. Surf Expo attracts retailers from across the United States, Canada, the Caribbean, Europe, Australia and Asia.

“Surf Expo continues to bring the surf and coastal lifestyle business together, offering opportunities like no other show can. If you are in the business of beach, it is a must-attend event,” Turner adds.

Rhythm is one of many brands expected to be at the upcoming Surf Expo event.

Surf Expo

Attendees can explore the Coastal Life categories, featuring a large selection of resort, boutique, swim, footwear and coastal gift merchandise. The brands in these categories will offer attendees a comprehensive overview of recent trends.

The Watersports categories highlight surf, paddle, skate and shoreline products, with a focus on the launch of 2025 Summer/Q2 lines for surf apparel manufacturers and all the products and trends for the waterman and outdoor enthusiasts. Up-and-coming industry brands will be featured in addition to industry giants.

A sampling of brands in the lineup include Salty Crew, Katin, Roark, Vissla, RVCA, Seager, Free Fly, Sun Bum, Rip Curl, Body Glove, Outerknown, Jetty, Dark Seas, Rhythm, Chubbies, DIFF Eyewear, AVVA, Howler Brothers, prAna, Roxy, Earthpack, O’Neill, ELAN, GCI Outdoors, I-SEA, Bali Queen, POP Board Co., Havaianas, Volcom, Birkenstock, IPD Surf, Hurley, Tommy Bahama, Duvin, Teva, Skullcandy, Quiksilver, Rusty, HEYDUDE, Bogg Bag, Hyperflex Wetsuits, SCALES Gear, Heat Swimwear, Swim USA, Billabong, Pearls & Camo, Reel Skipper, Lokal Swim Co., Boat House Apparel, Ocean Jewelry, Fahlo, Life is Good, Caribbean Breeze and many more.

Surf Expo takes place Sept. 5-7 in Orlando, Florida. Qualified retailers can find out more and register for free before Aug. 22 at www.surfexpo.com.