The RGU Group to begin exhibiting at Toy Fair

The provider of plush toy souvenirs plans to highlight its Color-Me-Plush and recycled teddy bears at Toy Fair 2025 in New York City.

The RGU Group, a provider of plush toy souvenirs, plans to showcase some of its popular plush at Toy Fair 2025, marking the first time the wholesaler will be exhibiting at that event. During Toy Fair, The RGU Group will highlight its Color-Me-Plush line of colorable teddy bears as well as its new line of 100% recycled, graffiti-inspired teddy bears.

“These products have proven quite successful with our souvenir customers, so we’re excited to begin introducing them to a broader toy audience,” says Connor Atkins, marketing representative at The RGU Group.

Atkins notes that the Color-Me-Plush is a concept The RGU Group introduced in 2018 that has been growing in popularity ever since. The souvenir vendor just recently released its 100% recycled graffiti-inspired teddy bears to signify the company’s values in preserving the environment.

Toy Fair 2025 will take place March 1-4, 2025, in New York City. Atkins says he thinks that show will be a great fit for The RGU Group.

“We actually wanted to showcase RGU at Toy Fair in 2024, but since there wasn’t a show this year, our next best option was to commit in 2025,” he shares. “We want to blend together the best of souvenir and toy into the perfect product lines for us and our customers. Showing at Toy Fair 2025 will be one in a sequence of steps to get there.”