Aurora World and Peanuts team up for plush collection

The collaboration will bring Charles Schulz’s characters to life for a new generation.

Aurora World Inc., a leader in the plush toy industry, has announced a partnership with Peanuts Worldwide LLC, the global company behind Charles Schulz’s beloved characters. This collaboration will see Aurora World Inc. take the helm in manufacturing a range of Peanuts plush and toy products, bringing the timeless charm of Charlie Brown, Snoopy and the entire Peanuts gang to life in an array of cuddly forms.

Aurora World Inc. says it is eager to embark on this journey with Peanuts, a brand synonymous with cherished characters that have captured the hearts of generations.

"We are incredibly honored to partner with Peanuts Worldwide LLC to bring their iconic characters to our plush and toys,” says Michael Kessler, senior vice president of sales and marketing at Aurora World Inc. “The Peanuts brand holds a special place in the hearts of fans worldwide, and we are committed to creating high-quality, huggable products that capture the essence of these beloved characters.”

“Partnering with companies who are leaders in their product categories, such as Aurora World Inc. is a key part of our strategy,” says Scott Shillet, vice president global hardlines and promotions at Peanuts Worldwide LLC. “Aurora's reputation for craftsmanship and dedication to creating unique, lovable plush toys align perfectly with our vision for the Peanuts brand. We look forward to seeing the joy these new products will bring to fans of all ages.”

From classic characters like Snoopy and Woodstock to Charlie Brown and Lucy, this collaboration is poised to introduce a collection of Peanuts plush products that will be available at major retailers and specialty stores nationwide June 2024.

As Aurora World Inc. and Peanuts Worldwide LLC join forces, Peanuts fans can anticipate a wonderful convergence of creativity and nostalgia with this collection of Charles Schulz’s timeless characters, the companies say.