Winter Atlanta Apparel debuts showrooms and destination for buyer resources

The show runs Feb. 6-9, 2024, at AmericasMart Atlanta.

Atlanta Apparel’s February edition kicks off the year by debuting 15 showrooms representing more than 50 new lines, a new date pattern for temporary exhibits and an expansion of on-site buyer amenities and resources. The show takes place Feb. 6-9, 2024, at AmericasMart Atlanta.

“Atlanta Apparel is launching 2024 and continuing Spring/Summer sourcing with more showroom resources and buyer amenities than ever before,” says Caron Stover, ANDMORE senior vice president of apparel. “As the wholesale apparel landscape evolves, Atlanta Apparel is prepared to continue connecting buyers and sellers in the Southeast’s premier sourcing destination.”

For its February edition, Atlanta Apparel will showcase over 3,200 brands across permanent showrooms and temporary exhibits, with 15 new and five expanded showrooms across all market categories.

New showrooms joining Atlanta Apparel this February include 3D Group (fine jewelry); Crosby by Mollie Burch (contemporary); Caite & Kyla (ready-to-wear); Cami NYC (contemporary); Honey House Reps (children); Hotline Showroom (contemporary); Matty M. (contemporary); My Cuban Links (fine jewelry); S&R Collection (ready-to-wear); Saga Display (displays and packaging for gifts); Samantha & Co. (ready-to-wear); Sugar Bunney (loungewear); The Joyce Collection (accessories); The Perfect Thing (exhibitor resources); Trotter Street Kids (children); and TRVL Design by ID Accessories (children/accessories).

In addition to new showrooms, those expanding this February include D’Element Style, Michael Perry, Milk & Honey, Reeves & Co. and Paige.

New among the market’s 350 temporary exhibitors in February are August Morgan by Kate Hersch (contemporary/resort); Color Shout (premier accessories); B.Right (young contemporary); Future Classics (premier contemporary); Hurricane Marsh Outfitters (women’s apparel); Inked Up Apparel (women’s apparel); Lambert (premier accessories); Lola Jeans (young contemporary denim); Merve Textile and Wares LLC (women’s apparel); Non Disclosure Apparel (women’s apparel); Petalo Inc. (young contemporary); Project Cloud (shoes); Salrosa (premier contemporary); Shear Enterprises LLC (contemporary); Spiffy & Splendid (accessories); The Cat’s Pajamas (pajama sets); and Tita (accessories).

According to ANDMORE, Floor 5 is being redesigned as a resource hub for buyers, with a variety of amenities, education and activations. Guests can attend Brunch Club for lite bites and mimosas and a buyer-led panel discussion featuring Monkee’s stores at 10:30 a.m. Feb. 7. Mid-Market Soiree sponsored by FashionGo will provide some networking opportunities at noon on Feb. 8. Additionally, a new Lunch & Live program will take place at 11 a.m. Feb. 9.

The event will also host its hallmark Kickoff Party at 6 p.m. Feb. 6 in the atrium with branded giveaways, amenities and live music.

Buyers can also find inspiration from two trend installations in the Floor 2 registration lobby: Pantone Color of the Year as well as New and Now, a permanent destination showcasing new products buyers can find at each market.

Atlanta Apparel also will host daily new buyer orientation sessions led by Sarabeth Jackson, ANDMORE director of buyer services for apparel, Tuesday through Friday at 9 a.m.