Melissa Lew partners with One Tree Planted |
By Kristin Ely |
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Eco-friendly jewelry company also launches National Parks Collection and new aquatic pieces.Melissa Lew, a wholesale company offering handmade, eco-friendly jewelry inspired by adventure, natural wonders, flora and fauna, has partnered with One Tree Planted, a nonprofit based on global reforestation efforts. The woman- and minority-owned business has always focused on the environment with the eco-friendly materials used in its jewelry pieces and packaging. The partnership with One Tree Planted allows the wholesaler to further its conservation efforts. For every piece of jewelry purchased, Melissa Lew will plant one tree. “Working with One Tree Planted is a natural fit for Melissa Lew jewelry,” says Melissa Lew, founder and designer. “Sustainability is important for me – each piece is consciously handmade from a variety of eco-friendly materials.” Pieces are made to order/small batches to ensure less waste. “My new eco-friendly packaging is compact, printed on recycled stock with earth friendly inks, and is zero plastic. I wanted to take this one step further by partnering with One Tree Planted, truly making them gifts that give back,” adds Lew. “Much of my work is inspired by my love of the outdoors, from the ocean to our incredible parks. I wanted to be a part of something bigger…so that our beautiful earth can inspire others, for generations to come.” As a donor to One Tree Planted, Lew says she can pick projects she wants to contribute to. “One Tree Planted has projects throughout the world. There are ocean-specific projects like planting mangroves, so it is exciting to be part of something like that.” Customer feedback about the partnership has been positive. “They’re excited because it makes the jewelry more meaningful,” she says. “We all love the planet. We all love the oceans, and it’s a way of having something beautiful for customers to remember their trip by but also that they are doing good in the world.” One Tree Planted is a 501(c)(3) nonprofit that is on a mission to make it simple for anyone to help the environment by planting trees. Its projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people and wildlife. Reforestation helps to restore forests that have been degraded or deforested, provide jobs for social impact, and restore biodiversity habitat. In addition to the new partnership, Lew has introduced new products to her jewelry line, including a National Parks Collection featuring 25 national parks. She says she also has a lot of new aquatic pieces, including sea turtle, starfish and surfboard designs. |