Readers can relate to the stories appearing in SGN.Each issue of Souvenirs, Gifts & Novelties (SGN) magazine features interviews with wonderful retail sources from a variety of stores across the country. We pride ourselves in our interactions with retailers like you to allow us to report on and stay on top of current trends in the souvenir and gift industry.
To help you connect with the retailers featured in each issue of the magazine, we’ve begun including the Retailer Roadmap (p. 12). It is a map of the U.S. with each store interviewed plotted on the map, so you can see who we talked to and where they are located. In this issue, you’ll find retailers as far north as Alaska and as far east as Massachusetts, with dozens of retailers in between.
We are thrilled to be able to bring you a cover story and Q&A featuring retail operations from one of the Midwest’s most iconic landmarks, The Navy Pier (p. 40). Through talking to dozens of retailers, we have also covered a wide range of product trends and merchandising topics so you can gain insights on different categories, including children’s products at museums (p. 70), magnets and keychains (p. 78), licensed sports products (p. 94), souvenirs at Indian casinos (p. 100), personalized souvenirs (p. 106), holiday preparations at zoos and aquariums (p. 112) and kitchen and housewares (p. 118). This issue also includes several retailer profiles starting on p. 124 as well as a preview of the Coastal Connections Conference (p. 30), a retail conference taking place Oct. 22-24 at Margaritaville Resort Orlando.
As a store owner, manager or buyer, you are constantly trying to get to know your customers and their purchasing habits so you can better serve them. Reading SGN magazine gives you an advantage by learning what works for other retailers like yourself so you can adopt new ideas and put them into practice.
I hope you enjoy this issue of SGN and get some important takeaways for your store. If there is a topic or store you would like to see covered in an upcoming issue, please reach out to me at kristin@breakwallpublishing.com. |
