QMT Windchimes Changes Its Name to Wind River Chimes

After 30 years in business, QMT Windchimes announced late last year that it has changed its name to Wind River Chimes. Along with the name change, the company has launched a new brand identity, tagline, and website, www.windriverchimes.com, making it easier for consumers and retailers to order its products.

The decision to rebrand was made after identifying that the company needed a name that reflects and celebrates everything that makes it unique—from its focus on superior sound quality, USA-sourced materials and Virginia-made craftsmanship, to its commitment to improving lives with its chimes, its charitable partnerships, and its workplace programs.

As part of the rebranding process, the company engaged in market research that revealed how QMT was perceived by employees, retailers, and customers. With that input in mind, the new brand identity was created to reflect those identified values and brand attributes.

“The truth is that our original name (QMT Windchimes) never really captured the heart and soul of our products or our company,” said Jaime Baisden, Wind River’s president. “Our chimes are individually handcrafted and hand-tuned in Virginia and have always been influenced by the rivers and mountain breezes that surround us—what better way to reflect that connection than with our new name.”

The new website allows for quick, easy ordering whether for wholesale partners or consumers ordering directly. It also contains guidance on how to choose or pair a chime from an assortment of options, including various sizes and themes across the extensive wind chime line.