New Life – May 2021

Scott C. Borowsky

Along with signs of renewal in the garden, we’re beginning to see signs of renewal and new life in the souvenirs and gifts market. States are opening up gradually and fully-vaccinated people feel more comfortable venturing out from wherever they have been holed up for the past year or so.
Contributors from the beach apparel and zoo and aquarium markets are obviously hitting their “hot” seasons and people are eager to be out and about. They are also eager to buy the sorts of souvenirs they can’t order from Amazon, that are only available on-site.
Jewelry never fades in popularity but this is the time for seaside boutiques to really shine. Art museum and cave and cavern gift shops are also enjoying the surge of people eager to experience wider horizons.
This is the time of year to place your orders for Christmas merchandise, and contributors who run year-round Christmas stores share their views of the business picture.
Independent toy sellers share their predictions for the best-sellers of 2021 – another category to address in your Christmas ordering.
This issue also contains product and industry news, the trade show calendar, and the summer Profiles in Excellence feature.
We hope you enjoy the issue. If you have comments, questions, or suggestions, please contact me by calling 610-645-6950, or emailing editorsgnmag and I will respond to your query personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine

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