Making New Strategies

Scott C. Borowsky

The end of the year can be a time to reflect on what is in the past and to strategize for the future. Your good ideas for 2019 may have proven successful, or fallen short of your expectations. No matter the results, there is time in the new year to refocus your energies and intellect on new tasks with a sense of optimistic purpose.

With its original articles, Souvenirs, Gifts & Novelties (SGN) lets you connect with retailers across the United States. Our dedicated team of contributing writers speak or correspond with store officials just like you to learn about the challenges of operating stores in today’s retail climate and possible solutions to these difficulties.

In this issue, we also offer special sections on the trade shows Surf Expo and the Las Vegas and Atlanta Markets that include original stories covering apparel, quality gifts and home décor, locally made home décor and stationery, snacks, candy and gourmet products, and more.

Additionally, in our Jewelry Section, you can read about rock and mineral sales, charms and more. And in the Apparel Section, we cover business trends at boutiques and offer a special spotlight on T-shirts. In the Games, Playthings and Plush section, we bring you a story on licensed merchandise toys and gifts at Minor League Baseball stores.

We also offer articles on truck stop and travel center gifts, gift, sign and home décor best-sellers at country stores, merchandise trends at art, children’s and science museums, souvenir and gift best-sellers at zoos, gifts at florists, and more. And don’t miss the booth photos our team took at November’s IGES show and The Smoky Mountain Gift event.

I hope you enjoy the issue. Please call me at 610-645-6940 ext. 0, email, or visit SGN on Facebook and I will respond to you personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine

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