The International Western/English Apparel & Equipment Markets will relocate to Dallas Market Center beginning in January 2021 and will feature more than 800 leading manufacturers in western and English apparel and fashion accessories, footwear, headwear and hats, tack, equipment, as well as workwear and safetywear.
WESA’s International Western/English Apparel & Equipment Market will be located on the World Trade Center 11th and 12th floors, which will undergo an extensive update to accommodate the shows and temporary exhibitors. Permanent showrooms for western manufacturers desiring a controlled environment will be located on the 14th floor.
“We believe the partnership between WESA and the Dallas Market Center represents a terrific opportunity for our retail partners,” said Beth Cross, CEO of Ariat International. “Dallas Market Center is a world-class facility and is committed to attracting new brands to the western market.”
“It makes great sense for the most important market to be centrally located adjacent to core customers and potential new accounts,” said Jamison Hochster, Westmoor Manufacturing (Rock & Roll Denim, Panhandle Western Wear). “We welcome this opportunity to showcase our products in a dynamic environment with new energy and to expand our business. We are bullish on the alliance.”
“The move to Dallas will reinvigorate the show in the numbers of attendance,” said Blake Sylvester from Central Saddle & Tack in Oklahoma. “The people that have heard about this move are excited – it’ll be easier getting in and out, you don’t have to be worried about the weather and any snow storms. I think that it’s going to be a great thing …and cost-effective.”
“Everyone is excited – the move is good for buyers, and the vendors as well as they are able to expand in the Heart of the Western World,” said Jenna Garza, sales representative of Outdoor Crew. She added that Outdoor Crew’s numerous retailers “are extremely happy to be able to shop there as well.”