Growing Sales This Summer
June/July 2017

SGN’s Scott C. Borowsky photographed in late May, 2017, in front of the Bible Lands Museum shop in Jerusalem. The store stocks replicas of museum objects, artwork, Judaica, gifts, games and more.

We hope the summer is a busy, profitable time for our readers. In this special double-month issue, we offer a wealth of tips and advice to help keep your business humming along during the prime vacation months and all year. We also offer special sections in conjunction with upcoming major trade shows – the Las Vegas Souvenir Show on September 13-16, IGES, October 31-November 3, the Souvenir Super Show, November 1-4  and ASD, July 30 to August 2. The Las Vegas and IGES sections offer show-provided content and all three sections contain the type of interesting, original stories you have come to expect from SGN.

Among the store types SGN regularly covers are retail outlets at museums. These gift stores are doing well around the world, as I personally witnessed on a recent trip to Israel. Included in this issue is expanded museum retail coverage including articles that look at jewelry, quality gifts, apparel and fashion accessories and a bonus sidebar on The Old Jail Museum in Pennsylvania.   

Also in the issue we offer coverage of a wide range of other store and merchandise types. In the Resort Section, we look at bath and body products at resorts, apparel and gifts at resort and seaside stores and selling more wind chimes, flags and banners, while in the Christmas in July feature we offer tips to sell all types of presents.

Pet gifts is an interesting category for many stores. In this issue we offer a story on selling everything from gourmet treats to toys and apparel at three pet stores. And as gems and minerals make great gifts, we bring you a story that looks at gem gift sales at three caverns and two museums in a debut article from Contributing Writer Romona Paden.

We also offer articles on toys, food, candles, collectibles, baby goods, licensed team gear, decorative signs, home decor, apparel, name-dropped items and more. 

Additionally, we bring you bonus quick tips sidebars and vendor product news. 

I hope you enjoy the issue and that you will visit us on Facebook and follow us on Twitter and Pinterest. Please contact me with your questions, comments and suggestions by emailing or by calling 610-645-6940 ext. 0 and I will respond to your query personally.

Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine

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