February 2 0 1 8
n e w s b r i e f s
Beachcombers Coastal Life Launches Threads and Kids Lines
Beachcombers Coastal Life (BCL) is excited to announce the launch of its Threads and Kids lines. Each line features a variety of tops, bottoms, accessories, and dresses for women, men, girls and boys. All the clothing and accessories were designed in-house with a focus on creating a line that is fashionable and comfortable to wear whether on vacation or in your everyday life.
“We really poured our hearts and souls into this launch! We thought of every detail to make our customers’ buying decision a breeze. All of our apparel is soft and breathable and we are providing trend-right fashion that is chic and comfortable, with exceptional quality. We believe you can feel great and turn heads at the same time,” said Jessica Stachurski, vice president of product development at BCL.
The new Threads and Kids lines are machine wash and dry, travel friendly, and color coordinating. The lines also feature “Mini Me Styling” which means that certain pieces from the Kids line will match certain pieces in the Threads line so parent and child can coordinate.
This is the first entrée for the 71-year-old coastal company in the apparel and accessories category. While souvenir and novelty have been the mainstay of the business and will continue to always play an important part, the expansion of apparel and accessories further validates BCL as a leader in the coastal category.
The new Threads, Accessories and Kids line consists of sizing from small to extra-large and will be ready to ship in December. )
Beachcombers Coastal Life Makes Showroom Moves
Beachcombers Coastal Life (BCL) is moving its two largest showrooms in both Atlanta and Las Vegas for the 2018 markets.
In Atlanta, BCL is moving into the main OneCoast showroom in building two on the 18th floor and it will also be relocating and expanding its space within the OneCoast showroom in Las Vegas in building C on the 8th floor. The relocations and expansion in Atlanta and Las Vegas are to make room for the new categories of apparel, accessories and the new lake collections.
“Both spaces are perfect for us because of how quickly our product lines are expanding. With growth in both décor and gift and now the addition of Threads and Kids, creating a shopping environment conducive to collection selling was imperative,” said Brandon Wyngaard, director of sales and marketing at BCL.
“To be front and center inside one of the premier showrooms in AmericasMart is really exciting for us. We look forward to helping drive traffic into the OneCoast showroom as well as benefiting from the strong brands that surround us.”
Both locations will be large enough to house the 500 plus new skus that Beachcombers is launching in Décor, Gift, and Souvenir as well as showing an excellent representation of the new Threads and Kids products.
(For more information, call 800-237-7080, visit beachcomberscoastallife.com, or follow the company on Facebook at www.facebook.com/beachcomberscoastallife or on Instagram @beachcombers_coastal_life.)