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October  2 0 1 6

E X E C U T I V E   D I G E S T

SGN’s Larry White To Be Honored by the Living Legends Association

Larry White

Souvenirs, Gifts & Novelties (SGN) magazine’s Advertising Director Larry White has been selected to receive The Golden Lily Award from the Living Legends Association. The laurel will be presented to White on Wednesday, November 2, 2016, during the Smoky Mountain Gift Show in Gatlinburg, Tenn.

White has had a successful 40-year career in sales, and has been with SGN for over 25 years. During his tenure with SGN, he has been integral in building the magazine into a voice for the destination retail industry that showcases the best merchandise.

“He has exemplified the belief of doing ‘assist you’ selling, or of helping people by creating a win-win situation,” said Scott C. Borowsky, SGN’s president and executive editor. Borowsky was recognized in 2012 by the Living Legends Association in recognition of SGN’s 50th anniversary.

The award presentation for White will take place during the Living Legends Award Cocktail Party, and buyers and vendors are welcome to attend the event to celebrate his current and future accomplishments in the industry.

The Living Legends Association is the national association of the souvenir trade, and regularly recognizes with The Golden Lily Award business leaders who have worked long-term for the benefit of the industry.

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