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February  2 0 1 6

n e w s  b r i e f s



TIA to Present Research on the UK and Canadian Toy Markets at Toy Fair

The Toy Industry Association (TIA) will present new research about the U.K. and Canadian toy markets at the 113th North American International Toy Fair next month. The educational sessions will be held as part of TIA’s ongoing efforts to help toymakers identify and capture valuable export opportunities. Experts from global consultancies Altios International and Kidz Global will present commissioned research findings on the U.K. and Canada’s market demographics and economic growth, children’s routines and play choices, brand awareness and preferences, primary retail and distribution channels, cultural gift-giving occasions, media opportunities and more.

“The U.K. is Europe’s largest toy market and has the highest spend-per-child on toys and games. Canada’s proximity to the U.S. and our successful trading relationship provide opportunities worth exploring,” said Anne McConnell, TIA’s director of market research and data strategy.

“TIA is committed to helping members and businesses strategize and make informed decisions about expansion. Information in these reports, along with other encouraging news about toy sales that led up to the 2015 holiday season, should help toy companies with their global planning. Toy Fair is the perfect forum to discuss these opportunities,” McConnell added.

The Canada session will take place on February 14 from 11 a.m. to noon.; and the U.K. session will be presented from 2 p.m. to 3 p.m. These sessions are free for TIA members and the cost for non-members is $179 for either or both presentations. Non-members can save more than $90 when you register for both TIA’s Licensing Content Connection and the Global Market Research Package.


The Original Toy Company Introduces New Products

Visit The Original Toy Company online to learn more about the company’s products.

The Original Toy Company has some exciting new products to introduce to the specialty toy market for this year. Visit www.theoriginaltoycompany.com to learn more. Learning Thru Play is what The Original Toy Company is all about. The company uses the finest natural materials and strict quality safety standards to make their products an investment purchase you and your customers can trust. The business is recognized as a 100 percent Specialty Toy Retail Partner. Its products are developed to stimulate and educate children, along with providing great educational play value.












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