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November/December  2 0 1 5

E X E C U T I V E   D I G E S T

Stuart Freides Joins Holiday Souvenirs

Stuart Freides.

Holiday Souvenirs has announced that Stuart Freides has joined the company as the new vice president of sales and product development.

Formerly with Mistco, Inc., Freides has had an accomplished career in the gift and souvenir business, beginning with her parents and grandparents owning F & F Sales from the 1950s to the 1990s, and continuing with his years at Mistco. Along with new business development, one of Freides’ primary duties will be to expand the company’s line with new products, while respecting the long-standing tradition of the company’s base in the shell business.

“We are pleased and excited to have a team member of Stuart’s caliber and experience join the Holiday Souvenirs family,” said company Founder Manuel Pascal. “We are eager to have him help us in growing our business and product lineup.”

Vandor, LLC Hires Dhyani Gardner for Vice President’s Post

Dhyani Gardner.

Vandor, LLC, an industry leader in the design and marketing of licensed consumer products for home and on the go, has hired marketing veteran Dhyani Gardner to be the company’s vice president of Marketing and Product Development. Gardner has more than 20 years of experience spanning all areas of marketing, product management and product development.

Gardner is responsible for strategic planning to expand Vandor’s line with innovative new products that uphold the integrity of its legendary pop culture licenses and appeal to an increasingly diverse customer base. She will also drive the company’s marketing plans and oversee implementation of all marketing functions.

“Dhyani brings a breadth of experience and a progressive, creative approach to marketing that will help Vandor reach an even higher level of growth and expansion. Her energy and sense of fun are also a perfect fit with our corporate culture,” said Vandor CEO Tom Russo.

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