Click here to read samples from our May 2016 issue



Table of Contents
News Briefs
Trade Show News
Classic Merchandise


Show Calendar


SGN Newsletter


Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora





March 2016
February 2016
January 2016


Nov/Dec 2015
October 2015
Aug/Sept 2015
June/July 2015
May 2015
March 2015
February 2015
January 2015


Nov/Dec 2014
October 2014
Aug/Sept 2014
June/July 2014
May 2014

May  2 0 1 4

t a b l e  o f  c o n t e n t s

News Briefs
Executive Digest
Trade Show News
Show Calendar

ince babies grow quickly out of one size and into another, moms are always looking for new outfits for their little ones. And excited grandparents, friends and other family members are often on the hunt for the perfect baby gifts. What are some of the best ways to catch customers’ eyes and convince them to buy? Baby boutique owners’ strategies are multi-faceted.

Tiny Treasures Boutique's partner Alisha Treasure photographed with a Fourth of July window display. With a wide variety of merchandise in the store, Treasure said the secret of selling well is presentation.

Customers at Tiny Treasures Baby Boutique in Chubbuck, Idaho, discover a blend of unique gifts for infants and toddlers. “We carry handmade crocheted hats, custom blankets, dresses, diaper cakes, shelving, decoration, tutus, hair bows, wooden plaques and similar items,” said owner Alisha Treasure. Although best-selling items vary from month to month, Treasure said hair bows for baby girls are always a hit. With a wide variety of merchandise in the store, Treasure said that the secret of selling well is presentation. “It’s definitely in our displays. We try to keep up with the holidays and come up with something to match. For example, during Superbowl season, we used different team colors and dressed the mannequins up as cheerleaders. Our store recently moved, but at our old location, we had huge front windows and were always doing something fun for the displays.”


Five Baby Apparel Display Tips


Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar