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Aug/Sept 2014

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June/July  2 0 1 4

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Photos
Show Calendar







aterpark and amusement park gift shops seem to inhabit their own unique corner of the retail world. These shops have a twofold task. While they have to carry the essentials like sunblock, towels and snacks, these often small stores also have to stock souvenirs. This forces store managers and buyers to be creative in how they push their souvenirs.

A flip flop and water shoe display photographed with a shopper at a Roaring Springs Waterpark store. The purchasing agent for the park recommends staying away from merchandise that is oversaturated in the market.

One way gift stores can highlight their souvenirs is by focusing on what’s already popular at their location. Katie Health, retail buyer at Big Kahuna’s Water and Adventure Park in Destin, Fla., said they carry a lot of T-shirts that are specific to the rides at their park. Their popular “I surfed the Half Pipe” T-shirt refers to their Honolulu Half Pipe ride. Carrying items that are connected to the park also helps Heath’s store compete with the larger area gift stores that are open year-round. Heath draws attention to her souvenirs is by utilizing color and space in her 150-square-foot-store. “Put as much color as you can on the shelves. Make sure the shelves stay full,” she said.

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