Click here to read samples from our June/July 2015 issue

June/July 2015

Table of Contents
Commentary
News Briefs
Executive Digest
Trade Show News
Qualtiy Gifts
Why Superior Customer Service Can Go a Long Way


INDUSTRY

Show Calendar

NEWSLETTER

SGN Newsletter

SPONSORS

Click here to see our complete list of sponsors!

'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora

Roxo

ARCHIVES

2015

May 2015
March 2015
February 2015
January 2015

2014

Nov/Dec 2014
October 2014
Aug/Sept 2014
June/July 2014
May 2014
March 2014
February 2014
January 2014




February  2 0 1 2

t a b l e  o f  c o n t e n t s



Commentary
News Briefs
Executive Digest
Trade Show News
Show Calendar






ait in line long enough and that accessory or last-minute gift starts to look a lot more appealing. To assess what is involved in courting the impulse buyer, we talked to merchandising experts at zoos and animal sanctuaries around the country to find out how best to increase add-on sales. Some of their tips may be surprising.

Small plush pieces can make the perfect affordable impulse buy. At the Cameron Park Zoo, the souvenir store's retail sales manager is always looking for fresh merchandise to keep frequent visitors interested and buying.

Black Pine Animal Sanctuary in Albion, Ind., may not operate a traditional gift shop like a lot of other attractions, but here, every dollar counts. Black Pine has become a haven for wild animals, a kind of retirement community for lions, tigers, bears and other big and small species alike. Not only is the sanctuary charged with saving non-domestic animals who face a grim future, but they help educate communities about why it’s wrong to buy, sell, breed or trade animals.

That’s why $10,000 gross sales in souvenirs can make a difference. “We have a few items that we pack in and out of tubs daily in an outdoor kiosk of sorts,” explained Lori Gagen, Black Pine’s executive director. “Our selections are greatly limited due to weather concerns.” But of these items, she admitted plush and vinyl animal toys sell well, as do custom photo magnets and key rings, T-shirts and adoption kits. Her hope is that in addition to making a few extra dollars each year for the sanctuary, the items also help spread the word about animal welfare, starting with some of the site’s youngest visitors.

More...











Subscribe | Advertise | Editorial Schedule | Newsletter | Feedback | About
Table of Contents | Commentary | Show Calendar