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Table of Contents
News Briefs
Trade Show News
Gem and Minerals


Show Calendar


SGN Newsletter


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'Wholesale Fashion Jewelry by Cool Jewels

YooHoo&Friends by Aurora




Nov/Dec 2017
October 2017
Aug/Sept 2017
June/July 2017
May 2017
March/April 2017
February 2017
Januray 2017


Nov/Dec 2016
October 2016
Aug/Sept 2016
June/July 2016
May 2016
March 2016
February 2016
January 2016

Souvenirs, Gifts & Novelties magazine, established in 1962, is published eight times per year. The total qualified readership mailing is 45,541 based on the March 2015 issue. In addition, the magazine is bonus distributed at most major and minor gift, jewelry, toy, specialty and resort shows across North America.

Souvenirs, Gifts & Novelties serves the general gift and trend marketplace with a core readership in the tourism and resorts gift and apparel stores. The magazine’s editorial is based on a format that highlights useful tips and advice, and that also follows trends. SGN is the only gift trade publication addressing the specific needs and interests of its retail and wholesale readership.

Among SGN’s readership are buyers from:

  • Zoos and Aquariums
  • National and State Parks/Caves and Caverns
  • Museum Stores
  • Hospital Gift Shops
  • College Stores
  • Minor League Baseball and Other Fan Stores
  • Party Stores
  • Inspirational Merchandise Shops
  • Fashion Accessories and Apparel Stores
  • Country, General and Variety Stores
  • Shops Dealing in Quality Gifts
  • Stores with a Focus on Plush and Toys
  • Resort Gift and Souvenir stores
  • Tourist Attractions and Botanical Gardens
  • Beach Shops, Spas and Cruise Lines
  • And many others!
Click here for the latest editorial schedule and rate card.

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